Inside InTheCapital

Over the course of the next four months, I’ll be observing, critiquing, and evaluating a website that caters specifically to Washington, D.C.’s  young professionals: InTheCapital.

InTheCapital's homepage.

InTheCapital’s homepage.

A member of the Streetwise Media Network alongside BostInno and ChicagoInno, InTheCapital describes itself as “a new-media company reinventing local news through our community-driven platform for editorial content and discussion with a funny/satirical, smart, empowering tone.”

Its coverage focuses on business, technology, politics, education, sports, and city life, and basically all things that intelligent, tech-savvy twenty-somethings living in the nation’s capital might take an interest in.

InTheCapital features traditional short articles, infographics, and compiled lists, all of which result in an interactive and engaging online presence.

This semester, my goal is to get to know the ins and outs of InTheCapital to see how the website organizes its online content, and to decide if the company is making the most of its layout and organization.  I’ll also compare InTheCapital to other similar sites, to figure out which practices work and which don’t.

Follow NewsFlash to stay updated with my progress, and while you’re at it, check out  InTheCapital for yourself!


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